How to Brand Your Course With Your Logo, Colours, and Fonts

You've written a solid course in Word. The content is sharp, the structure makes sense, and you're ready to ship. Then you publish it and it looks like a generic template — nothing that says it came from your organisation. That gap between good content and a polished, on-brand course is exactly what the theme system in CourseConverter is built to close.

This guide walks through how to brand a course: where to put your logo, how to use theme presets, setting custom colours, and choosing fonts that match your house style. None of it requires design skills.

Why consistent branding actually matters

Branding isn't decoration. When a learner opens a course that carries your logo, your colours and a familiar look, a few useful things happen at once.

• Trust. A consistent appearance signals that the course is official and maintained, not something cobbled together.
• Recognition. If you publish a library of courses, shared branding ties them together so learners know they belong to the same programme.
• Professionalism. For client-facing or compliance training, a branded course reflects on your organisation. A default grey template doesn't.

The good news is that getting this right is mostly a one-time setup. Once your theme is configured, every course you convert can inherit it.

Start with a theme preset

The fastest way to get a branded look is to begin from one of the built-in theme presets rather than building from scratch. Each preset sets sensible defaults for colours, spacing and typography, so you're starting from something that already looks finished.

• Open your course settings and find the theme section.
• Browse the available presets and pick the one closest to the feel you want — clean and corporate, warm and friendly, high-contrast, and so on.
• Apply it and preview the course to see how your content sits inside it.

Treat the preset as a foundation. You'll then layer your own logo, colours and fonts on top, so you don't need a preset that already matches your brand perfectly — just one that's close in mood.

Add and place your logo

Your logo is the single most recognisable part of your branding, so it's worth getting right. In CourseConverter you can upload a logo image and choose where it appears in the course frame.

• Upload a logo file. A transparent PNG usually works best because it sits cleanly on any background colour.
• Choose your placement — commonly the course header or top corner, where learners see it on every screen without it getting in the way of content.
• Preview on both a wide screen and a narrow one to check the logo still reads well and isn't cropped.

A couple of practical notes. Use a reasonably high-resolution file so it stays crisp on larger displays, and avoid a logo so large it competes with your actual lesson content. The aim is recognition, not a billboard.

Set your brand colours

Colour is what makes a course feel unmistakably yours. The theme system lets you override the preset's palette with your own custom colours, typically a primary colour for headings and accents and a secondary colour for buttons or highlights.

• Find your brand colour values. If you have a brand guide, the hex codes will be in there (for example #1A4D8F). If not, you can usually pull them from your website or logo.
• Enter your primary colour first and preview. This usually drives headings, links and the main accents.
• Set your secondary or accent colour for interactive elements like navigation and buttons.
• Check contrast. Light text on a pale background is hard to read, and it's also an accessibility problem. Keep text and background clearly distinct.

If you only change one thing, change the primary colour. It does the most work for the least effort.

Choose fonts that match your style

Typography is the quiet half of branding. The right font makes a course feel considered; a mismatched one undermines everything else. CourseConverter lets you choose from a set of fonts for your course text.

• Pick a font that's easy to read at length — learners are reading paragraphs, not glancing at a headline.
• Match the personality of your brand. A clean sans-serif reads as modern and neutral; a serif can feel more traditional or editorial.
• Avoid using too many different fonts. One for headings and one for body text is plenty.

When in doubt, favour readability over flair. A slightly plainer font that's comfortable to read beats a characterful one that tires people out.

Things worth knowing

A few honest caveats so you're not caught out.

• Reuse your theme. Set your branding up once and apply the same theme across every course for consistency. Reinventing it each time is how libraries drift out of sync.
• Test in your LMS. If you're exporting SCORM, preview the course inside your actual LMS. Most branding renders faithfully, but it's worth confirming on the platform your learners use.
• Exact brand matching has limits. The theme system covers logo, colours and font choices, which handles the vast majority of branding needs. It isn't a full design tool, so very specific layout demands may need compromise.
• Get your assets ready first. Having your logo file and hex codes to hand makes the whole process a five-minute job.

The takeaway

Branding a course in CourseConverter comes down to four moves: start from a theme preset, add your logo, set your brand colours, and pick fonts that fit. Do it once, save the theme, and reuse it everywhere. The payoff is a library of courses that look deliberately yours — and learners who trust them more because of it.